Off Page SEO, All you need to know

Everything You Need To Know About Off Page SEO

        Successful SEO optimization can be done in two ways. These two factors play a vital role in running of Seo optimization. However, there are some tips and techniques to be followed that are crucial to the success of an SEO(search engine optimization) campaign. For that, the search engine strategy is categorized into 2 different parts.
A study results that 70% site owners focus on working more on On Page SEO, while only 30% care about working on OFF Page SEO. However, we have provided a complete guide to ON Page SEO on our other blog.               Learn more about ON Page SEO here http://digghow.com/best-on-page-seo-techniques-2019/ Now its time to take you to the depth of OFF Page SEO(search engine optimization). It has to be noted that both are totally opposite to each other. They serve different purposes for the search engine process. But they serve the same goal which is to improve the search engine capacity. ON-Page search engine optimization happens within the site, while OFF Page SEO happens outside the site. Putting it easy, what you rank for is totally the concern of ON Page factors, while how high you rank in the search results is completely the concern of OFF Page factors.

What is OFF-Page SEO?

            The main objective of Off-page SEO increases the authority of the domain by gettings links from as many sources as possible. But, Off-page search engine optimization is not only limited to linking. It has a vast range of properties to offer. It goes deeper than what site owners think.

This is how OFF Page SEO works:

Let us explain it with a common site example. Wikipedia offers worldwide information about every possible thing. Its work has been done. Because now there are thousand other sites, blogs that mention the URL or site name of Wikipedia in their content. The traffic is automatically generated toward Wikipedia. This is a kind of an activity that happens away from your page. But that activity is bringing traffic to your page. That is a green signal for your site. Other sites work to make your site prominent enough to get in the eyes of search engines. In this process, the Domain Authority plays its role. It further calculates how competitive your website has become as compared to other sites. The main off-page SEO(search engine optimization) factor is the number and quality of backlinks to your website. Here are some of the ways through which your site can magnet links towards itself.
  • Create interesting content that people want to link to. People hate boring material.
  • Outreach through emails to the influencers of your industry that ultimately link to you.
  • Guest blogging on your related sites. These guest posts will link back to your site.
  • Share your content through social media to generate more traffic.
  • Sell ads on other sites. that will bring people to your site.

The key behind OFF Page SEO

While we're busy bringing links to our site we usually ignore if the quality of those links matter. Content creators and SEO professionals have reached the conclusion that the quality of the links is way more important than the quantity of the links. As we are much clear now that quality wins out over quantity when it comes to building links. So, the first step to be taken for this purpose is to create worthy content. It is very necessary for the content builder to generate shareable content so that more sites link to it. This was the first major step for earning valuable links and improving your off-page SEO.

While ON Page SEO determines the following factors :

  • Keyword Density
  • Meta Tags
  • Images
  • Heading Tags
  • Internal Linking
  • External Linking
  • Word Count Per Cost

The OFF Page SEO takes care of the following subheads

  • Social bookmarking
  • Link Building
  • Social Media Marketing

Social Bookmarking

              The social bookmark services include users who apply “tags” or keywords to content on a Web site. This enables other users to view bookmarks that are associated with that specific tag. They are able to see information about the number of users who have bookmarked them. Being listed on a social bookmarking site can drive quality organic traffic. So, there is a great benefit to encouraging people to bookmark your Web site. The type of traffic you will receive will probably be very targeted and engaged in the content on your website, so social bookmarking can be a great tool in your website promotion strategy

Link Building

            Links building is Links from reputable sites are highly beneficial for your website. But how can you attract other websites to link your page? Follow the mentioned tips:
  • Become a member of an association. Further, make sure that your website is mentioned on that association's web page.
  • Create quality content. Making high-quality blog posts, infographics, videos, and more are all excellent ways to draw clicks and natural links to your site. Basically, if it’s interesting, they will come.
  • Reach out! Reaching out to journalists, content writers, and bloggers. Ask them to review/host something you’ve created. This will provide future opportunities for you to earn links to your website.

Social Media Marketing

            Social media marketing is the process of paying certain social media sites to publish and promote your content at their sites. These sites segment their content to appeal to certain niches, which you can use to appeal to customers in the specific demographics that you want to target.

The benefits of OFF Page optimization

  • More rankings - With the use of “off page”optimization techniques, you will be able to increase your website rankings in the SERPs.
  • More exposure - Of course, by getting notified by the SERP's you get to enjoy more exposure, i.e. more clicks, more visits, more links and more mentions on social media. Once started, this chain of events proves to be highly beneficial for your site.
  • Better PageRank - Page Rank is basically what Google thinks of you. Every site owner wishes to become Google's favorite. So, higher the rank, the better is the website in the eye of Google.

Conclusion

By applying OFF Page Seo tactics, you can boost the ranking of your web page, be noticeable and get drive traffic on your webpage. OFF Page SEO factors are as important as ON Page SEO factors. To achieve better SERP recognition, both ON Page and OFF Page SEO should be given equal attention. Both require the same amount of work. This will eventually result in successful SEO optimization.
https://digghow.com/off-page-seo-all-you-need-to-know/

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